National, October 30, 2021: In order to take the ongoing cricketing experience several notches higher, Koo App has launched an exciting cricket anthem – Koo Pe Bolega – which resonates with the zest, fervor and intense energy of fans as they cheer for Team India during the T20 World Cup 2021.
Composed and sung by popular singer Benny Dayal, the high-octane anthem has captured the imagination of fans on social media. Followers of Benny Dayal have been Kooing and engaging with the singer on the platform since the launch of the anthem earlier this week. Benny Dayal has to his credit over 2, 000 songs across 16 languages, and this anthem for Koo is reverberating with user reactions across Indian languages.
Sharing the video of the cricket anthem, the singer Kooed, “The cricket fever is on! Once again, we are glued to our screens to cheer the men in blue. Ab chahe haar ho ya jeet, poora desh apne champions ke liye #KooParBolega Koo Anthem ke saath. Josh kam na ho, let’s give the loudest cheer with the peppiest track of the season and join me with your moves on the anthem! “
As a platform for self-expression in native Indian languages, Koo App offers a rich, immersive and hyperlocal experience to cricket fans. In addition to the cricket anthem, Koo has also launched its first-ever television campaign (TVC) scripted around the hashtag, #KooKiyaKya – to inspire people to share thoughts and engage with each other in their mother tongue. This TVC – which consists of a series of short-format advertisements interspersed with quirky lines, wit and humour – mirrors users’ desire to harness social media for self-expression in native languages. The platform has introduced an enthralling user contest – Koo Creator Cup, for content creators to showcase their creativity through memes, videos or real-time #Koomentary around the matches and win exciting prizes.
A Koo Spokesperson said, “As a micro-blogging platform which aims to connect every Indian in their mother tongue, we herald everything that India celebrates. Cricket for us is an emotion, an expression which triggers euphoria. We are honoured to have the very talented Benny Dayal compose our cricket anthem in the most brilliant manner. This anthem, along with our TVC campaign, Koo Creator Cup and real-time commentary by legendary cricketers, will provide a fascinating experience to users as they engage and connect through #KooKiyaKya.”