realme, the world’s fastest-growing smartphone brand created a new milestone for its hearables and wearables segment. According to IDC Worldwide Quarterly Wearable Device Tracker, March 2021 release, realme India has emerged amongst the Top 2 brand in the wristband, watch and TWS category during CY 2020 (Jan-Dec).
realme launched its first realme band in March 2020 and its first realme watch in May 2020. Within a few months of its launch, realme became the Top 2 brand in the wristband category with 12.3% market share and in the watch category with 15.7% market share in the year 2020. realme also made a significant impact in the TWS segment as the Top 2 brand with a 13.5% market share.
The categories of smart hearables and wearables have grown tremendously in Indian market, as well as globally, owing to democratized features, cutting edge technology, unique design at versatile price points. As per IDC data, the overall Indian wearables market has seen remarkable growth in 2020, registering 144.3% YoY, with 36.4 million shipments.
realme India, within a short span of time, has blazed past its peers with trendsetting design, technology and performance. Today, the brand flaunts a wide range of smartwatches and TWS products, giving users the preferred tech-lifestyle experience they desire. The milestones also marks realme’s unique leadership in the tech-lifestyle segment, as the brand gained the Top 2 spot within just months of entering the respective categories.
realme is gradually building a realme TechLife universe that will empower everyone to enjoy the desired life enhanced by technology. This year, realme is initiating the new realme TechLife masterplan and encouraging brands with the same dream to empower consumers’ life with Tech to join this new AIOT Eco Platform, and together make a contribution to the world to get more versatile technology products. realme will be supporting our partner which has joined this “realme TechLife” platform with our product, R&D, supply and Quality Assurance, and most importantly, all supported by “realme Link” app.
Building on the momentum, realme India will continue to bring innovation and leap-forward performance with best-in-class features and design at its price segment.